We Don't Just Research Retail.
We Live It.
We Know Retail Because We’ve Lived It.
K SELECT HUB was built directly from raw, hands-on experience operating real retail stores and global supply chains. Grounded in U.S. retail operations since 2001, we have executed every step of the value chain: brand sourcing, FDA/MoCRA compliance, import clearance, local 3PL warehousing, digital commerce (including Amazon FBA), and modular fixture merchandising.
We are not just wholesalers or brokers. We are real operators who understand the exact cost, velocity, and risks associated with every product sitting on your store shelves.
From Shelves to Supply Chains:
Built on Real Operations.
Letusto is a global retail and logistics partner designed around real-world retail operations. We connect U.S. storefronts directly with sourcing and hardware infrastructure in South Korea and China.
Retail Experience Since 2001
Began with local storefronts in the U.S. and expanded to operating 8+ retail stores, gaining deep knowledge of retail foot traffic, consumer psychology, and checkout dynamics.
E-commerce & Amazon Expertise
Hands-on operation of direct-to-consumer online storefronts and Amazon FBA channels, leveraging data-driven advertising, conversion optimization, and supply replenishment.
Import & Compliance Cleared
Navigating strict U.S. trade laws: HS Code classification, FDA product registrations, MoCRA compliance, CBP custom clearances, and strict labeling guidelines.
Logistics & Inventory Control
Executing domestic 3PL storage and regional dispatch from our NJ hub, utilizing optimized purchase orders and systematic reorder terms to minimize slow-moving stock.
Beauty Category Know-How
Span-wide understanding of skincare, haircare, cosmetics, and beauty tools, specifically optimized for margins and customer demographic demand in local beauty stores.
Data-Driven Decisions
Integrating retail analytics through our proprietary LENS viewer to track sq.ft. yield, inventory turn speeds, and margin contribution to design data-justified shelf space.
We don't just ask, "Is this a good product?"
We analyze and curate for: "Will it actually sell at this price, in this store, to this customer?"
Success is not measured when inventory is loaded onto shelves, but when consumers choose it and return to buy again. K SELECT HUB is built on optimizing retail shelf velocity.
A Good Product is Only the Beginning.
We do not consider our job done when products arrive on your shelves. True partner success is achieved only when inventory is purchased by local shoppers, triggering sustainable, automated reorders.
Retailer Mindset
We operate with a deep understanding of store layouts, shelf space limitations, capital cycles, and turnover rates. Our logic matches the cash flow needs of small business owners.
Curated, Not Random
We never deliver generic mass catalogs. Every single SKU is hand-picked based on local store demographics, neighborhood dynamics, and optimized retail pricing strategies.
Real Sales Experience
Every recommended assortment program and LED display shelf is built on real sales trials and solid transactional data verified across Letusto's own retail channels.
End-to-End Capability
We manage the entire chain directly: from sourcing, customs clearance, sea shipping, warehousing, store-level setups, to automatic Exchange Credit swaps for slow sellers.
Data + Human Judgment
We integrate the logic of our LENS analytics platform with the human intuition of beauty supply veterans who have spent decades interacting directly with retail customers.
Sell-Through Focus
We align our revenue directly with your store performance. We win only when products move off your counter and generate cash, fostering long-term, mutually profitable partnerships.
Proven in Action: Key Metrics
Local Execution, Global Connections.
Our logistics infrastructure connects key hubs across the U.S., South Korea, and China to secure cost-competitive sourcing, rapid regulatory clearance, and prompt retail setups.
UNITED STATES
U.S. Logistics & Operations Hub
Headquartered in New Jersey, managing local 3PL warehousing and domestic freight routes to coordinate efficient dispatch and delivery of fixtures and cosmetics directly to retailers.
SOUTH KOREA
Brand Sourcing & Compliance Hub
Operating from Seoul to discover high-margin K-Beauty brands, running strict ingredient checks, and completing export procedures to guarantee full compliance with MoCRA and FDA laws.
CHINA
Modular Fixture & Components Supply
Supervising raw material purchasing and precise production of our LED showcases. Direct oversight of hardware tooling enables cost optimization passed directly onto our partners.
An Experienced Operating Team Behind Every Decision.
Chae Hahm
20+ years of direct U.S. retail and e-commerce storefront operations. Oversees global logistics, product curation, and Letusto's strategic capital deployment.
John Back
15+ years of digital marketing, branding, and marketplace strategy. Directs consumer positioning, digital growth campaigns, and regional retail expansion.
Sean Hahm
Manages K-Beauty brand relations and cosmetic manufacturer compliance (MoCRA/FDA registration) in South Korea, coordinating initial export supply setups.
Chae Yim
Background in multi-chain store general management. Coordinates cross-border clearance, U.S. warehouse operations, inventory allocation, and local 3PL dispatch.
Claire Im
Directs K-Beauty evaluation, assortment curation, and seasonal brand mapping. Serves as the CEO of NHI, leading overall category planning and curation strategies.
A Trusted Partner Recognized by KOSME.
Letusto Inc. is officially accredited as a '2026 Global Business Partner' by KOSME (Korea SMEs and Startups Agency). This government-backed certification verifies our supply chain stability, international trade compliance, U.S. risk management competence, and operational execution.
Backed by verified public agency standards, we build a secure, transparent logistics bridge between premium South Korean beauty manufacturers and independent retail store owners in the United States.
We Don’t Want to Be Another Supplier.
We Want to Be Your K-Beauty Growth Partner.
We Don’t Want to Be Another Supplier. We Want to Be Your K-Beauty Growth Partner.